State of the Al Connected Customer

AI is reshaping every aspect of the customer experience, sparking both enthusiasm and apprehension. And as AI agents start to become mainstream, that transformation will accelerate. While business buyers are more receptive to AI’s value, consumers remain hesitant. Sticking points include ensuring control over customer data and wariness around AI’s role in more complex tasks.

To build trust with AI and garner broader support as adoption scales, customers ask for transparency, control, and clear guardrails that include humans in the loop.

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